NORWEGIAN RAIN
LONDON COLLECTIONS MEN S/S 14
JUNE 2013
A MODERN, TECHNOLOGICAL YET ORGANIC INTERPRETATION OF THE RAINCOAT.
CLASSIC
ECOLOGY
SIMPLICITY
TAILORING
HOODS
DUGNAD
TECHNOLOGY
PERFORMANCE
CONCEPT
JAPAN
PETRICHOR
A WATERPROOF, HIGH TECH, RECYCLED FABRIC FORMS THE BREATHABLE, TEXTURED SHELL.
THIS OUTER MEMBRANE, A SYNTHETIC JAPANESE FABRIC, FOLDS THE TECHNOLOGICAL PERFORMANCE WITH THE SARTORIAL TAILORING.
DOMINIC JONES, FROM ZAKURA, MODELS ONE OF THE PIECES OF RAIN WEAR.
